IMPRESA E MARKETING

Single discipline educational activity

Course Sheet

Course code:

000225L

Academic Year of enrolment:

2018

Year of supply:

2019/2020

Type of Course:

Characterising

Degree:

Course of 2nd Cycle Degree in ECONOMICS AND COMMERCE

Disciplinary Sector:

Applied Economics

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

SARRA Alessandro

Cycle:

First semester

Hours of classroom activity:

Individual study hours:

153

Prerequisites:

None

Objectives

EDUCATIONAL TARGETS
The objective of the course is to provide students with the theoretical and technical tools needed to: understand firms’ organizational and market choices; identify and analyze the ways through which firms’ competitive strategies interact with market structures and assess such iterative process. Particular attention is paid to factors such as incomplete information, transaction costs, mechanisms used by firms to move the competitive pressure to elements other than prices; deepen the ways of public intervention in the economy to deal with market failures.

EXPECTED LEARNING OUTCOMES

KNOWLEDGE AND UNDERSTANDING
At the end of the course students will possess the information and cognitive tools for:-the assessment of the competition level as well as of the sectoral efficiency performance levels- the assessment of the impact of firms’ behaviours on the competition level of the sector which they belong to- evaluate the effects of firms’ strategic behaviours

APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course students will be able to:
- identify/develop connections between microeconomic views of the behaviour of single firms and the competitive features of the sector which they belong to- apply theoretical and applied knowledge to the identification of the main criticalities related to imperfect competition.

COMMUNICATION SKILLS
The following communication skills will be acquired by students at the end of the course:- properly use the economic terminology- rigorously outline and discuss the mathematical relations underlying the models studied

Contents

1. Introduction to firm microeconomics
2. The firm and its costs
3. Perfect competition
4. Monopolies, monopsonies and dominant firms
5. Cartels
6. Oligopoly
7. Monopolistic competition and product differentiation
8. Industrial structure and performance
9. Price discrimination
10. Complex methods for price setting
11. Strategic behaviour
12. Vertical integration and vertical restrictions
13. Positioning strategies
14. Competitive dynamics
15. Pricing strategies
16. Distribution of value

Extended Syllabus

Recommended Bibliography

Carlton and Perloff, Organizzazione Industriale, 3a edizione, McGraw-Hill, 2013. Chapters from 1 to 12.

Kotler, Keller, Ancarani and Costabile, Marketing Management 15a edizione, Pearson, 2017. Chapters 8, 10, 11, 14, 15 e 16.

Teaching Methods

Frontal classes and case studies.Frontal classes will revolve around the theoretical topics and will be held by the teacher, with the occasional participation of business experts. Case studies will be discussed by groups of maximum 5/6 students, in order for them to develop the ability to apply the acquired knowledge to real settings as well as to properly communicate/present the results of their work. Attendance is on a voluntary basis, but it is strongly encouraged. Only pupils attending classes can participate into group works.

Evaluation methods

Verification of learning:

Final examination: Oral

Modalities for learning verification: learning verification is based on an oral examination, through 2/3 questions aimed at assessing students’ knowledge of the teaching material, independence and communication skills. Particular attention will be paid to the appropriateness of the language used, the ability to connect several topics and critically conduct a dialogue on the topics proposed by the teacher. The final grade is based on a 30-point scale. In case of students that have participated in group works, the verification will also concern the presentation of the work.

Contacts/More Information

E-mail: d.quaglione@unich.it

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree