Web Marketing and Social Media: Introductory Concepts
Marketing objectives and main metrics related to Web and Social Media
Data Analytics concepts: types of data and analyses, charts and common visualizations
Analyzing an online business with Google Analytics:
- Main performance metrics and reports, recommendations,
- Define user segments and personas
- Explorations
- Attributions
Manage search engine advertising campaigns with Google Ads:
- Main metrics and reports
- Keyword search/management and bidding
Managing advertising campaigns on social media: outline
Analyze social media:
- Introduction to some commercial tools: Talkwalker and Brandwatch