The course includes the following contents:
1. Introduction to digital marketing
It will be explained what digital marketing is and what its current and future applications are. We will illustrate how to draw up a web marketing plan. All the main digital marketing tools will be shown.
2. WordPress
The main platform for creating websites will be illustrated. The student will be able to see what its features and extensions are. You will practice with the platform.
3. Goolge ADS and tracking systems
The ADV Goolge ADS platform will be shown. Search and Display campaigns will be created. the student will practice by creating campaigns.
4. Email marketing
The student will be introduced to email marketing and all the rules necessary for correct campaign management. Additionally, the Mailchimp platform will be shown and used. The student will practice creating a landing page.
5. Introduction to Canva and copying techniques.
The platform for creating Canva advertising ADVs will be shown to the student. An account will be opened where you can practice and create ADV campaigns for the exam project.
6. Social media
The student will be introduced to the Facebook Meta/Instagram and Linkedin platforms.
Their potential in the marketing field will be shown, moving from the Business Suite platform to the Business Manager platform.
Tracking systems and pixels will be shown. The student will practice using the platforms.
7. LAWYER campaign
The current social tools for creating ADV campaigns and monitoring them will be shown. The student will practice creating a social ADV campaign.