ORGANIZATION AND PLANNING TOURISM

Single discipline educational activity

Course Sheet

Course code:

000129L

Academic Year of enrolment:

2023

Year of supply:

2023/2024

Type of Course:

Elective Course

Degree:

Course of 2nd Cycle Degree in ECONOMICS AND COMMERCE

Disciplinary Sector:

Economic and Political Geography

Language:

Italian

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

CAVUTA Giacomo

Cycle:

First semester

Hours of classroom activity:

Individual study hours:

153

Prerequisites:

There are no prerequisites

Objectives

The course is proposed to provide the theoretical and methodological
instruments for understanding the processes of organization and
planning of tourism. A first section dedicated to the study of the
geography of places will permit, through a series of case studies, to
understand what the spatial typologies of tourist destination are, by
Sostenibilità L'importanza della qualità della vita come fattore di attrattività e
sostenibilità è sempre più riconosciuta dai governi nazionali e locali, molti
dei quali hanno iniziato a sviluppare strumenti per l'integrazione del
benessere delle persone nei loro obiettivi strategici e nella definizione
dell'agenda di sviluppo, nell'analisi delle politiche e nei processi di
bilancio. Le politiche sostenibili non sono applicabili uniformemente in un
unico insieme a tutte le nazioni, infatti, ognuna di esse è caratterizzata
da problemi specifici relativi al profilo demografico, alla struttura socioeconomica
e più in generale alle condizioni geografiche. In un periodo di
transizione ecologica, si prevede che l'attenzione della dimensione
ambientale della qualità della vita sarà sempre più alta soprattutto dal
punto di vista delle popolazioni. Inoltre, ciò fa prevedere che la nazione in
grado di procedere velocemente con la conversione ecologica abbia una
maggiore probabilità di contribuire allo sviluppo sostenibile del pianeta.
highlighting the main models for the organization of the territorial areas.
In the second section more emphasis will be addressed on the tourism
marketing management techniques for the planning of territorial
attraction strategies, by individuating the characteristics, roles of
Modalità di verifica dell'apprendimento: L'accertamento delle
competenze prevedrà un colloquio orale finale che verterà sui temi
trattati durante l'insegnamento ed indicati nel programma. Agli studenti
che intenderanno sviluppare la tesina di approfondimento sarà data la
possibilità di esporre i principali risultati del caso di studio elaborato
durante la prima parte del colloquio orale finale.
operators and critical points in defining programs and marketing plans for
the management of tourism product. The ongoing and increasing
evolution of the hospitality sector, characterized by deep changes in the
processes of provision and consumption of the tourism products and
services, suggests a wider reflection about the digitalization and
distribution processes of the information related to the destination and to
the sector players. In these regards, a section is dedicated to deepen the
role of social media, as an instrument for the continuous value
cocreation,
deriving from the interchange between customers and
operators. Lastly, a focus will be dedicated to the main restructuring and
rebalancing processes of the peripheral inner areas, in the view of a
tourism development of the destination.

Contents

Part I:
Multi-purpose tourist spaces
The specialized tourist spaces
The types of regional tourist spaces: foundations and definitions
Problems related to nature and man
Spaces and tourism policies
Part II:
Introduction: tourism marketing
Services in tourism marketing
The role of marketing in strategic planning
The marketing environment
Information systems and marketing research
Buying behavior in consumer markets and in
organizations
Segmentation, choice of target markets and positioning
Design and management of products and brands
Strategies and techniques for the definition of the price
The distribution channels
Communication and promotional mix
Direct marketing and digital marketing
Word of mouth, social media and customer reviews
Destination marketing
The Marketing Plan
Part III:
analyze the attractiveness of the tourism system
destination branding strategies
UNESCO recognition as a driver of territorial attractiveness
major events as territorial attractors
interpret the quality of life as an actor of attractiveness
public / private partnerships for resilience and local development

Extended Syllabus

ORGANIZATION AND PLANNING OF TOURISM
Lecturer: Prof. Giacomo Cavuta
Degree Course: CLEC / M (9 CFU)
Department of affiliation: DEc
Telephone number: +39 085 4537579
Email: giacomo.cavuta@unich.it
Days and hours of reception: Monday 10: 00-11: 30; Friday 10: 00-11: 30
Semester: I.
Objectives: The teaching aims to provide the tools
theoretical and methodological necessary for the interpretation of the
processes of
tourism organization and planning. A first part dedicated to
study of the geography of places will allow, through illustration
of a case study, to understand what are the spatial typologies of
tourist destination, highlighting the main organization models
of the territorial areas. In the second part we will focus on the techniques
marketing management of the tourism sector for the planning of
strategies of attraction of the territory, identifying the characteristics, the
criticality and the role of operators in defining programs and plans
marketing for the management of the tourism product. The continues
and
progressive evolution of the hospitality sector, characterized by intense
changes in the supply and consumption processes of products and
services
tourism, requires a broader reflection on the processes of
digitization and distribution of information relating to
destination and sector operators. In this regard, one part is
dedicated to deepening the role of social media as a tool
for the continuous co-creation of value in the customer-operator
interchange.
Finally, a focus will be dedicated to the main processes for reconversion
and
the rebalancing of internal marginal and / or peripheral areas with a view
to
tourism development of the destination.
Course program
Part I:
Multi-purpose tourist spaces
The specialized tourist spaces
The types of regional tourist spaces: foundations and definitions
Problems related to nature and man
Spaces and tourism policies
Part II:
Introduction: tourism marketing
Services in tourism marketing
The role of marketing in strategic planning
The marketing environment
Information systems and marketing research
Buying behavior in consumer markets and in
organizations
Segmentation, choice of target markets and positioning
Design and management of products and brands
Strategies and techniques for the definition of the price
The distribution channels
Communication and promotional mix
Direct marketing and digital marketing
Word of mouth, social media and customer reviews
Destination marketing
The Marketing Plan
Part III:
analyze the attractiveness of the tourism system
destination branding strategies
UNESCO recognition as a driver of territorial attractiveness
major events as territorial attractors
interpret the quality of life as an actor of attractiveness
public / private partnerships for resilience and local development
Teaching methods: Lectures in the classroom, exercises and case studies,
seminars. At the student's discretion, a
in-depth thesis on a case study agreed with the teacher
and concerning one of the topics indicated in the program.
1. Lozato-Giotart J.-P., "Geography of Tourism", (Italian edition edited by
Fiorella Dallari), Milan: Hoepli, 2008. (limited to chapters 5, 6, 7, 8
and 9).
2. Kotler P., Bowen J. T., Makens J. C., Baloglu S., "Tourism Marketing",
Seventh Edition, (Italian edition edited by Aurelio G. Mauri), Milan-
Turin: Pearson Italy, 2018.
3. Valdemarin S. Lucia M.G "Geography of territorial attractiveness"
Pearson Italy, 2022 (excluding chapters 6 - 7 - 8 - 9)
Learning assessment procedures: The assessment of
skills will include a final oral interview that will focus on the topics
covered during the course and indicated in the program. To the students
who intend to develop the in-depth thesis will be given the
possibility to present the main results of the case study developed
during the first part of the final oral interview.

Recommended Bibliography

1. Lozato-Giotart J.-P., "Geography of Tourism", (Italian edition edited by
Fiorella Dallari), Milan: Hoepli, 2008. (limited to chapters 5, 6, 7, 8
and 9).
2. Kotler P., Bowen J. T., Makens J. C., Baloglu S., "Tourism Marketing",
Seventh Edition, (Italian edition edited by Aurelio G. Mauri), Milan-
Turin: Pearson Italy, 2018.
3. Valdemarin S. Lucia M.G "Geography of territorial attractiveness"
Pearson Italy, 2022 (excluding chapters 6 - 7 - 8 - 9)

Methods of Provision

Conventional

Teaching Methods

Front-facing didactic, exercises and case studies, seminars. At the
descretion of the student, the elaboration of a deepening short essay on
a case study basing on one of the topics provided in the program is
expected, in agreement with the Professor

Evaluation methods

Verification of learning:

The evaluation of knowledge will include a final oral assessment, which
will focus on the topics addressed during the course and as indicated in
the program.
The students who will develop the deepening short essay will be given
the opportunity to discuss and present the main results of their case
study, during the early part of the final oral assessment

Contacts/More Information

Email: giacomo.cavuta@unih.it
Days and hours of reception: Monday 10.00 11.30, graduation reception on Friday 10.00 11.30

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree