- to introduce the student to literary communication through the various
genres listed in Contents and Reference Texts in order to focus on the thematic message through ‘narrative identification’ that best represents or distorts a specific brand or company mission
- to introduce the student to different techniques employed in transmedia storytelling or the process in which integral elements of a fiction get dispersed systematically
across multiple delivery channels for the purpose of creating a unified
and coordinated entertainment experience for the consumer

to highlight the psychological and sociological ramifications of the literary text (through plot, characterization, conflict and resolution) vis a vis the concept of marketing/seduction (product, price, position and promotion) inherent in commercial advertising and publicity
- to highlight the contrast between the indirect emotive approach of persuasion inherent in the literary text and the direct emotive impact which characterizes most digital media channels in order to assess better their efficacy on various target audiences