I Module
Web Marketing: history and company role
Web Marketing, Relationship Marketing and Transactional Marketing
Inbound Makreting and Customer lifecycle
Digital Marketing Plan
Digital Marketing Plan: Strategies and tools for analysis

II Module
Digital Marketing Plan. Operation tools
Content Marketing: b2b vs b2c
Landing Page: how to build a qualified lead database
Email Marketing: relationship strategies
Email Marketing: tools and case studies
SEO and SEM: teoric approach
SEO and SEM: tools best practice
Social Media Strategy: the foundamentals
Social Media Plan: how to create tthe best Editorial Plan
Best practive for Social Media Plan

III Module
E-Commerce: the foundamentals
Digital Marketing Paln for E-commerce
Marketing Automation: the right approach
Marketing Automation: case studies
Digital Marketing Paln evolution between Cloud Platform and Machine Learning