ECONOMY OF INNOVATION

Single discipline educational activity

Course Sheet

Course code:

000166L

Academic Year of enrolment:

2020

Year of supply:

2020/2021

Type of Course:

Characterising

Degree:

Course of 2nd Cycle Degree in ECONOMICS AND BUSINESS ANALYTICS

Disciplinary Sector:

Applied Economics

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

MARRA Alessandro

Cycle:

First semester

Hours of classroom activity:

Individual study hours:

102

Prerequisites:

No prerequisite

Objectives

The course aims to:
- to provide the basic theoretical tools needed to study the economy and innovation of digital markets;
- to deepen case studies that constitute solid references in the economic literature, both on the side of the economy of innovation and on the side of the strategies of innovative firms.
EXPECTED LEARNING OUTCOMES
The course will complement the training of the student with knowledge and tools useful to deepen the essential aspects to better understand the role of digital innovation in economics from a theoretical and empirical perspective as well as the basic and applied knowledge on the ways that allow the firm to exploit the new technological levers.
The specialised training of the course of study will therefore be completed and enriched by the following skills:
Knowledge and understanding skills
The course aims to provide principles and methods for reading the dynamics of innovation in digital markets, focusing on numerous case studies that help to understand the ongoing change at the level of entire economies, individual sectors and groups of companies.
Autonomy of judgement
At the end of the course, the student will be able to interpret the strategic choices of innovative companies in digital markets and understand the impacts on market dynamics generated by the introduction of product and process innovations.
Communication skills
The ability to interpret the dynamics of innovation in digital markets and relate the analysis of the structure of emerging sectors with the resulting innovative performance of high-tech companies is the main result of teaching. The student will be able to combine case study knowledge with literature on economics and innovation management, and discuss the most interesting elements regarding the growth strategies of new digital companies. At the end of the course, the student will be able to process with greater awareness and interpret critically what are the opportunities that digital presents and how digital impacts on new businesses.

Contents

The course aims at providing the main conceptual tools by which to allow students understanding the working of digital markets and the underlying innovative dynamics. Such markets are characterized by the crucial role played by technological and business innovations. The full comprehension of the role of innovations helps to interpret new and young firms’ strategies and actions, emerging business needs and the
choices of consumers.

Extended Syllabus

1. Sources, types and patterns of Innovation
2. Standards Battles and Design Dominance
3. Nature and characteristics of digital markets
4. Impacts of digital technologies on markets
5. Choice of the timing of entry in digital markets
6. Formulating technological innovation strategy
7. Choice of the innovation projects
8. Collaboration strategies in digital markets
9. Mechanisms and tactics for innovation protection
10. Management of the process of development of a new product 11. Strategies of innovation of small and medium sized enterprises 12. Case studies

Recommended Bibliography

- Schilling, Gestione dell'innovazione, 2017, McGraw-Hill Editore.
- Chapters from books, selected scientific articles, notes takes during the lectures.

Methods of Provision

Conventional

Teaching Methods

Our teaching is structured in hours of frontal teaching, discussion of case studies and exercises on software. Frontal teaching consists of theoretical lessons and discussion of scientific articles. During the course, students are offered the opportunity to be involved in case study projects to be carried out in the classroom and in a collective way, so that they can verify and consolidate their understanding of the topics dealt with in the lesson. Attendance is optional, recommended, and the final test will be the same for attendants and non-attendants.

Evaluation methods

Verification of learning:

The students' learning of the notions and tools dealt with in the classroom will also be monitored during the course, through the provision of written tests and the presentation/discussion of scientific articles. In the final exam, the verification of learning will be carried out through an oral test on the knowledge of reference texts and the analysis of issues discussed in classroom. The score of the examination is given by a vote expressed in /30. During the examination, the written tests and the projects in the classroom, the students' ability to apply the knowledge acquired is verified in order to interpret and understand current issues in a broad and structured manner.

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree