"G. d'Annunzio"
The course aims to make students understand the factors underlying the success and decline of the main tourist products and territories proposed in the last two centuries, to then evaluate the impact they have generated within the reference economic system. The course also aims to provide the necessary tools for the micro - macro analysis of the tourism sector and the activities related to its organization. The course is aimed at making people understand the dynamics of tourism development and the policies adopted at national and international level.
First part Tourism and economic development: an open problem. The beginnings of tourism. The birth of modern tourism. The second post-war period: from mass tourism to postmodern tourism. Tourism in the world. Italy: a country with widespread tourism. Development models and regional profiles of tourism in Italy. The evolution of the tourism organization: hotels, travel agencies and tour operators. International tourism and national tourism, tourism in the 21st century.
Second part Microeconomics of tourism: Rational consumer choices and the purchase of tourist goods; Market demand and tourism demand; The choices of the business oriented to maximize profit and the tourism business; The market offer and tourist offer; Market configurations and tourist markets; Economic and tourism policy: Microeconomic policies; Macroeconomic policies.
The history of tourism. The journey to Italy in the nineteenth century. In search of well-being. International tourism and national tourism. Regime tourism, popular tourism. Italy in mass tourism.
Introduction to the economy of tourism: definitions and contents. Tourism in the economic system: the tourism sector; the demand approach and input-output analysis; tourism in the national accounts; employment in tourism. The tourist as a consumer: the purchase of the tourist product; the choices of the tourist-consumer. Production in tourism. The holiday production and distribution companies: the tour operated; travel agencies. Tourist markets: organization; product differentiation; asymmetric information; advertising. International tourism. sustainable tourism.
-Berrino A., Storia del turismo in Italia, Bologna, Il Mulino, any year of edition.
-G. Candela, P. Figini, Economia del turismo e delle destinazioni, Milano, McGraw-Hill, any year of edition.
The course is divided into 72 hours of frontal teaching which will cover theoretical topics developed by the teacher.
The verification of the preparation of the students will take place through an interview (oral exam) on the subjects covered by the teaching. The final grade is based on a 30 -point scale.
E-mail: natascia.ridolfi@unich.it Student days and hours of reception: Tuesday 11.00-13.00.
